heard.
Heard, a dynamic PR & Marketing startup based in Birmingham, UK, specialises in crafting innovative marketing and communication strategies for creative products, agencies and businesses seeking exposure and attention. Heard embraces a disruptive and challenger mindset, eschewing conventional approaches in favour of risk-taking and pushing boundaries.
The challenge
In the competitive PR and marketing landscape, Heard seeks to create an eye-catching and disruptive brand that resonates with both their clients and their clients' customers. By defying conventions, Heard aims to establish a connection that sets them apart from competitors. They wanted a distinct, attention-grabbing brand that reflects their ethos.
Deliverables: Logo, brand identity, typography, brand assets, social media assets
Identity
Logo - The wordmark logo features custom typography with each letter growing in size, representing amplification. This design choice aims to capture attention and embody Heard's bold and audacious spirit.
Typography - The brand uses the Neulis font family. Neulis Neue, a modern and bold font with playful kicks, for headings - always in sentence case. Neulis Sans, a modern sans serif font that gets the message across, for paragraphs.
Brand elements - The brand uses oversized punctuation elements and gradient effects to add interest to assets and emphasise their bold approach. Angled text is also used to represent Heard's disruptive ethos.
Software: Adobe Illustrator
